‘Wild Pup’ is passion project which was briefed by @briefclub on Instagram. The aim of this project was to create a dog food brand that captures customers imagination beyond just good dog food. I wanted to create a brand that resonates with dog owners who 'live on the wild side’ with their canine friends. Customers of Wild Pup can share pictures of themselves and their dogs on their own wild adventures which would be shared on @WildPup socials.